About CrossFit Affinity
Beachlands and Maraetai’s Only Official CrossFit Affiliate
CrossFit Affinity is a coaching-focused fitness community based in Pine Harbour Marina, Beachlands, serving Beachlands, Maraetai and the wider Pohutukawa Coast.
As the area’s only official CrossFit affiliate, we help everyday people become fitter, stronger, healthier and more confident through professionally coached CrossFit and HybridFit classes.
Whether you’re completely new to exercise, returning after time away, or looking to take your fitness to the next level, our coaches will meet you where you are and help you progress safely and sustainably.
More Than a Gym
Most gyms provide equipment.
At CrossFit Affinity, we provide coaching.
Every class is led by trained and certified coaches who guide you through your workout, teach movement technique, help you build confidence, and ensure training is appropriate for your current ability level.
You don’t need experience to start.
You don’t need to get fit before joining.
You simply need to show up.
Our job is to help you take the next step.
Why We Created CrossFit Affinity
We’re Troy and Claire, the husband-and-wife team behind CrossFit Affinity.
We discovered CrossFit in our late 30s and quickly realised fitness could be about much more than exercise.
We found improved health, increased confidence, and a supportive community that challenged us to become better versions of ourselves.
Most importantly, we discovered that fitness becomes sustainable when you don’t have to do it alone.
We created CrossFit Affinity to bring that same experience to the Beachlands and Maraetai community.
Our Mission
Our mission is simple:
To help people become fitter, stronger, healthier and happier through expert coaching, consistent training, and meaningful community connections.
Everything we do is guided by four core values:
Consistency
Showing up regularly creates lasting change.
Respect
Every member deserves support, encouragement and understanding.
Community
Fitness is more enjoyable and more sustainable when people feel they belong.
Effort
We celebrate the willingness to try, improve and keep moving forward.
What Makes CrossFit Affinity Different?
- The only official CrossFit affiliate in Beachlands and Maraetai.
- Professionally coached classes led by certified CrossFit coaches.
- Individualised scaling for every workout and fitness level.
- A boutique community where coaches know members by name.
- Supportive accountability that helps members stay consistent.
- A welcoming environment for beginners and experienced athletes alike.
Our focus isn’t simply helping people work out.
Our focus is helping people build lifelong health, fitness and confidence.
A Place to Belong
Many of our members join because they want to get fitter.
They stay because they find something more.
They find coaches who care.
They find training partners who encourage them.
They find a community that celebrates every milestone, from a first class to a 500th class.
If you’re looking for a gym in Beachlands or Maraetai where you’ll be supported, challenged and welcomed from day one, we’d love to meet you.
Affinity
{/əˈfɪnɪti/} noun
1. a natural liking for and understanding of someone or something.
2. a close connection marked by community of interests.
3. a feeling of kinship.



